Brandermill Startup 'Rezzy Water' Serves Unfiltered Reservoir Water in a Big Can
Local beverage startup Rezzy Water is serving up unfiltered water from the Swift Creek Reservoir. Packaged in a 16-ounce can, the water is infused with electrolytes, antioxidants, and “enough caffeine to stop a Clydesdale’s heart.”
Rezzy Water sales have started strong, thanks to promotions from popular influencers such as Joe Rogan, who recently featured the beverage line on his popular podcast.
Rezzy Water’s slogan, “Punch Your Thirst in the Throat,” seems to have resonated with young, middle class, mostly dehydrated men with an aversion to tap water. The full line of Rezzy Water products is available for purchase at convenience stores in the Midlothian area.